A real example
PolizLoop was born this way: a product for insurance brokers that detects opportunities across the client portfolio, with its own legal centre and AI assistant. It wasn’t a website and it didn’t fit in a generic CRM — it was a vertical product, and today it runs in production.
On a platform, not from scratch
User accounts, billing, forms and CMS already exist in the SAASTRO platform I keep in production. Your product starts on that base, and the weeks of work go into your domain: your data, your flows, your edge.
When I don’t recommend it
If your case is solved by a good website and a well-measured form, I’ll tell you on the first call: it’s cheaper and ships sooner. Custom software is for when the process is the business.